About Us

For over 25 years we have been committed to the Sports Nutrition industry. We believe in the science behind the use of supplements coupled with exercise and nutrition to achieve your fitness goals. We envision a world where everyone can reach their fullest potential and achieve the strongest, healthiest version of themselves. With that in mind, we set out to create a product line that would encompass a mentality that less is more. Our goal is to provide an offering that will give the customer everything they need to achieve their goals without gimmicks or unnecessary up sales. We want to be recognized as a respected, dependable brand known for its integrity as much as its quality and distinction from the rest.

Mission Statement:

We are committed to providing an affordable, quality product sourced from pure ingredients. Products that every person from the die hard athlete to the mom in the gym can trust and depend on.

Core Values:

Conduct ourselves with honesty, integrity, and high ethical standards. By doing so, demonstrate accountability and commitment to our customers. Strive to show inclusiveness, openness and compassion for our community. Continue to innovate and reimagine pushing boundaries beyond the norm. Exemplify a spirit of strength and resilience.